Maison Sparkle

Maison Sparkle was created to redefine the image of cleaning services for Airbnb and short-term rental properties. At DontMatter, we handled the brand identity design, UI/UX, and Development of the website, building a brand that deliberately moves away from the industry's usual visual clichés.

Our goal was to design something fresh, modern, and recognizable, without losing the sense of reliability a cleaning service requires. The result is a minimal identity with a playful character, balancing cleanliness, elegance, and a bolder creative approach.

A Fresh Identity for a Familiar Service

The main challenge was creating a brand that communicates the idea of cleanliness directly, without resembling a typical cleaning crew. We avoided the expected imagery, bold colors, and usual aesthetic of the industry, building a more premium, contemporary visual language instead.

The brand identity was built on clean typography, simple shapes, and a flexible visual system that can be applied consistently across digital and print media. Every element was designed to convey freshness and professionalism, while keeping a more human, approachable personality.

Minimal Design, Clear Experience

The website was designed as a clean, direct landing page, with a clear hierarchy and an emphasis on making the service easy to understand. Visitors can quickly learn about turnover cleaning between bookings, property preparation, restocking of essential items, and booking calendar integration.

The experience was built around the real needs of Airbnb hosts and property managers. From check-out to the next check-in, information is presented simply and clearly, naturally guiding visitors toward getting in touch and requesting a quote.

Development That Keeps It Simple

In development, our focus was on speed, clean performance, and flawless functionality across every device. The minimal aesthetic was supported by a responsive environment that maintains proper content hierarchy and the directness of the experience on both desktop and mobile.

Particular attention was given to the contact form and the website's overall flow, so users can understand the service and express interest without unnecessary steps. The result is a digital touchpoint that operates with the same precision and consistency the brand itself promises.

The Result

Maison Sparkle doesn't look like just another cleaning company — and that was the goal from the start. We created a complete identity and a website that turn an everyday service into a modern, fresh, clear experience.

The result is a minimal yet character-filled brand, designed to stand out in a predictable industry and communicate a simple promise: every stay should start clean, organized, and stress-free.